Digital Marketing: A Complete Guide for Beginners

Digital Marketing: A Complete Guide for Beginners | The term digital marketing has been recognized by the public lately. Various companies are competing to find candidates for digital marketer workers to support their business. Many digital marketing services have also been offered by independent agencies.

In this digital era, marketing through digital media is indeed very important. Taxi passengers on the road, for example, are now not directing their attention to the roadside billboards anymore. They tend to focus on using smart phones to access various information available on the internet. Traditional marketing is no longer effective for markets that have largely turned to the latest communication technology.

So, let's find out what digital marketing really means, how it works and what you can do through this one marketing strategy. You business developers or prospective digital marketers, must know about the latest types of marketing so that your branding and selling increases.

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What is Digital Marketing?

Digital marketing is the marketing of products and services carried out with digital media. The purpose of this marketing is to reach as many target customers efficiently, personally and relevantly. This digital marketing combines techniques and knowledge in market psychology and technology. Unlike traditional marketing that advertises through billboards, this digital marketing uses various digital platforms as its marketing media.

Next, if you want to learn digital marketing. You need to know in advance what strategies and methods are included in digital marketing practices. Let's find out what the categories are!

Beginner of Digital Marketing

Digital Marketing Category

Basically there are 5 categories included in digital marketing. Here are each of the categories and their explanations!


  • SEO stands for Search Engine Optimization. SEO itself is a website optimization effort to get good ratings from search engines like Google. The goal of course allows your website to be more easily found by internet users who are accessing search engines.
SEO is divided into two, namely On Page SEO and Off Page SEO. To find out On Page SEO techniques, please read the complete guide from us below:
  • How to On Page SEO - Meanwhile, to find out how to optimize websites through Off Page SEO, please read the following articles from us:
  • How to Off Page SEO - Website development is very crucial considering that the website is the main representation of your business. You can also learn how to analyze your website with Google Analytics. This tool from Google has been widely used by digital marketers:


SEM stands for Search Engine Marketing. SEM is a way to increase website visibility on search engine search results pages like Google (SERP). With the same goal, you might still be confused what is the difference between SEO and SEM. We have explained it in the previous article.

Content Marketing

Content marketing is a marketing method that is focused on creating and distributing content. What kind of content? Content that is relevant and consistent in order to attract and retain an audience. What kind of audience? The intended audience is clearly defined as your target market. The goal? It's the same as overall marketing itself, which is to encourage customer action so that it can generate profits.

What are some examples of the application of content marketing? There is very much in fact, including email messages to customers. The point is that all media need content or message content that can increase market interest so they want to transact even loyal to producers. Audiences can because they feel part of the brand they are proud of. So, content marketing is very important.


SMM stands for Social Media Marketing. We have made a complete guide for you.

Email Marketing

Email marketing is marketing that is done by email as a medium. We have also made a complete guide for you.


PPC stands for Pay Per Click. PPC is one of the most popular methods of advertising on the internet, where advertisers (advertisers) only pay if someone clicks on the ad. Besides PPC, there is also the actual PPM (Pay Per Impression) method, which is pay per occurrence (usually per 1,000 times occurrence).

By knowing the types, you realize that you can use various ways to market your brand as a form of digital marketing strategy. You also of course need to know the latest trends in digital marketing. Why? Because marketing science actually develops and adapts continuously along with changes in market behavior.