101 Social Media Marketing For Your Business

101 Social Media Marketing For Your Business | If you have to guess how much time people spend on social media, what about your answer. Did you know that an average of one hour and forty minutes every day people use social media? The use of social media reaches around 28% of the time we spend on the internet. Many of our daily activities occur online, from shopping, studying, to checking bank accounts. One that can be done through social media is social media marketing.

Social media marketing is one of the things you can do on the internet for your business. Social media marketing can be profitable without stopping and almost all businesses understand the importance of investing in this type of digital marketing. However, many don't know how to start. In our social media marketing guide, you will learn everything you need to know about this. But before we start, let's first discuss what is social media.

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Definition of Social Media

Social media is one way for people to communicate and interact online. In the past 10 years we have seen how social media continues to grow and become increasingly popular.

In the past few years, making content has also become simpler. which has helped skyrocket the use of social media. Web users can now easily create content on a number of rapidly growing platforms, such as blogs and forums, then promote their content on various social media platforms, while interacting directly with readers and consumers.

For business, the shift in web consumerism and the increasing use of social media bring opportunities and responsibilities. The huge amount of data that customers provide through social media alone can make web marketers enthusiastic in executing their marketing strategies. But actually social media creates opportunities for businesses to build direct and sustainable relationships with their business customers. You have the responsibility to answer their questions. Consumer behavior itself has changed, including their expectations. In other words, you can start a conversation with your customers through social media. You can use social media to find out what your customers like and dislike and what they want from your business or brand.

Why do businesses need to do social media marketing?

According to Market Force data, 81% of purchasing decisions made by customers are influenced by the social media posts of their friends. In other words, when your followers engage and interact with your social media account, not only do you establish a connection with them but also influence their purchasing decisions and your customers' friends.

In addition, according to data from Hubspot, 71% of social media users say that they will be more likely to make purchases after they see reviews or references from social media. So when there are your customers who refer your business to other people through social media, there is a possibility that other people will be more interested in seeing your business.

Other data from Bazaarvoice says that conversions can increase by 133% if a buyer sees good reviews of your business before they shop. Reviews from Google or Facebook and other social media platforms can convince your customers to try products or services from your business.

Customers now use social media to find new brands and businesses. Social media makes it easy for customers to find out more about the business or brand itself and see reviews and opinions from other customers.

What social media is suitable for your marketing?

Out there, there are already many social media that can be used for social media marketing. Everything returns to your needs. The following is a list of the most popular and most used social media in the world today.

Facebook is one of the most widely used social media today. At present, Pages for brands on Facebook are fully optimized for business. Customers can see your business's operational time and location of your store through maps feature. Not only that, customers can also leave a review and see your latest content. Facebook also provides CTA for pages for brands to help your business achieve your social media marketing goals.

There are many businesses using Facebook as the main platform in their social media marketing strategy. These businesses focus on managing their Facebook pages. This is a good strategy. But you need to pay attention that the latest Facebook algorithms will affect the reach of your audience. To keep your reach broad, you can read our article about the latest Facebook algorithms. If you want to reach new audiences quickly, you can also use Facebook ad services.

Twitter is indeed experiencing ups and downs in its popularity as a social media marketing tool. Even so, Twitter can still survive and many businesses still use twitter for their marketing strategies. Twitter itself will actually only be effective as a marketing tool if you can start a conversation on Twitter. There are many businesses that use twitter just to put a link to their blog without meaningful engagement. If you don't start a conversation with another user, your marketing will not be effective on Twitter. On Twitter, you can create polls and content ending with questions to start a conversation. This is so that you get more retweet and response. Twitter chat is also a great way to maintain relationships with communities and start conversations about your business.

Instagram is owned by Facebook, but they are different platforms with Facebook. Instagram is a platform that prioritizes visuals with amazing aesthetics and interesting videos across all platforms. Instagram users also continue to increase and Instagram has the highest engagement rate compared to other social media platforms. Although they also changed the Instagram algorithm and are now no longer chronological, Instagram's business profile has not decreased as much as happened with the new Facebook algorithm. To use Instagram, you should use all the features provided by Instagram. You can create stories, post photos every day, and use relevant hashtags to start conversations and get new followers. In addition, you can also use user-generated content on Instagram, you know!


If your business is engaged in the B2B industry, you must have a LinkedIn account. You need to create a profile for yourself and your company. With LinkedIn, you can find workers or promote your business. LinkedIn is widely used by professionals to share industry news and most of the content that exists is also deeper and revolves around the topic of career and professional life. In creating content for LinkedIn, you need to post content that your potential friends and customers think is valuable, actionable, and thought-provoking. This is content that is often shared on LinkedIn and gets a lot of engagement. You can also create LinkedIn Ads to increase your share reach.


Pinterest is somewhat different from other social media. Pinterest's focus is for users to save content. Pinterest is like a combination of wishlist and vision board. On Pinterest, you can find anything from food recipes to interior design instructions. For your own business, Pinterest might not be suitable for all types of businesses but Pinterest could be the right platform for several industries. By using the right keywords in your profile description and the exact titles and descriptions for your boards and pins, you can get traffic and share your content, products, and ideas with more engaged audiences. 87% of Pinterest users have already bought items because of Pinterest. 93% of users said that they used Pinterest to plan purchases. While 83% of Pinterest users said that they were more following the brand than celebrity on this website. From these data, you can see that Pinterest is widely used to conduct product research with many users searching for new products from the Pinterest search engine.


This one social media is indeed more popular with people under the age of 25 years. Snapchat can be useful for a unique and humorous brand. Like Instagram, Snapchat is a more visual platform but the images you use on Snapchat don't have to be HD. This makes Snapchat easier to use and you can release content faster.

Apart from the above platforms, there are still smaller social media platforms. If your business falls into a niche audience, you might find that some other platforms can help your business. For example, for music lovers, music.ly app is one of the popular applications. In addition there are also social media such as Flickr and Tumblr that you can consider for your business.

Tips for social media marketing

If you are confused about how you should start a social media marketing strategy, don't worry! We will tell you how you can start social media marketing:

Determine the goals you want to achieve. Do you want to promote your business as a leader in your industry? Do you want to find new customers and build relationships with your customers? From these new goals you can move on to the next step.

Choose a social media platform that will help your business. There are indeed many social media platforms out there but you should not directly create all social media accounts because you need to manage the community on every social media. Choose one or two platforms that will help you. Is your business in the B2B industry and wants to build thought leadership? Choose LinkedIn. Do you have a product that can use visual marketing? Select Instagram.

Create your profile. Make sure that your brand or business profile reflects your audience on the social media you choose. This means you cannot use the same description on every social media platform. For example, if you create a LinkedIn profile, write a business description as if you met other professionals at the seminar. If you use Instagram, choose a bio that is more interesting and engaging.

Determine what content you want to share. The posts you make must also be compatible with the platform itself. You certainly can use the same content for several social media such as Facebook and Twitter. LinkedIn certainly requires more professional content. Don't forget to use images on your social media. Remember that images and headlines should attract attention when people scroll their social media feeds.

Create a content schedule. Just like content marketing, you also need a schedule to make it easier for you to manage your social media. There are several software that you can use such as Sprout Social and HootSuite to schedule your social media posts. Content calendars can help you determine what type of posts you want to share on your social media. Then you can prepare the content of the post first. In addition, with the software mentioned above, you can immediately schedule posts so you don't have to post social media manually.

Monitor your social media account. Pay attention to your analytics social media platform to see what type of content your followers like. The measuring tool that you can use is engagement. See which content has the highest engagement on your social media account. Not only analytics, you also have to monitor your own account and see the opportunity to interact with your followers. If there are questions, answer questions as quickly as possible. If someone leaves a review, say thank you and engage with the comment and response as often as possible. This is important to build your community and relationships with your customer brand. This is certainly the main goal of social media marketing.

Stay consistent. For all your social media platforms, you must be able to continue to interact with your customers and followers consistently. This will increase your followers 'credibility and trust and your followers' number.


Social media marketing has a very large and diverse audience. This marketing channel is also free and can be accessed easily. This is a great opportunity to build relationships with your customers and build an online community. In order for social media marketing to help benefit your business, continue to manage and monitor your social media carefully. Make sure that you continue to be consistent in using the various social media that you choose. Good luck!