8 Digital Marketing Trends in 2018 You Need to Know

8 Digital Marketing Trends in 2018 You Need to Know | Digital marketing is actually quite complex, large, and dynamic. With the widespread use of social media and technological developments in the digital realm, digital marketing strategies have also undergone changes.

Then, what is the face of digital marketing this year? We have summarized eight digital marketing trends that are expected to be increasingly popular in 2018.

Communicate through Stories

The number of active Instagram Stories daily users in November 2017 reached 300 million. That is, about sixty percent of Instagram users actively share or consume content in Stories every day. This number even beat Snapchat, its competitors released a similar feature first.

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Instagram managed to change the trend of sharing messages ephemeral (messages that will disappear in a certain time) to be a tool that is quite effective for business. A study says, one way to make a brand inherent in the minds of followers or consumers is to make your Stories always exist on their timeline.

    That way, you can make followers know your brand more deeply and make them feel close.

Through Stories, you can tell more about the brand. For example the process of making a product, activities in the office with the team, behind the scenes of making a promotional video, or so on. That way, you can make followers know your brand more deeply and make them feel close.

So, this year the task of marketers who are active on Instagram not only ensures that the composition of the photos in the feed is interesting, but also makes the Stories attractive for followers.

Tip:
  • Invite followers to interact. The method can be by using the polling feature, adding a link to your website, or with certain articles.
  • Highlight the characteristics of your product or brand. Followers like the idea of ​​Stories that are original, spontaneous, and different from others.
  • Make messages that are short, interesting, and easy to digest.
  • Take advantage of the pinned post feature for certain Stories that followers want to see more in a longer period of time.
8 Digital Marketing Trends in 2018 You Need to Know

World in video

Online video is one of the fastest growing advertising channels. This requires various brands to create high-quality content. Videos with the best content that can steal the attention of many consumers will be the winner.

Throughout 2017, ninety percent of the content shared on the internet is in the form of videos. Cisco also predicts this number will continue to increase in 2018.

Through videos, you can convey interesting, easy-to-understand stories, and make your message easier to stick to consumers' minds. About 64 percent of consumers even decided to buy a product after seeing the promotional video on social media.
Involve followers to interact, for example by opinion or asking in the comments column.

To create content that can stand out in the midst of crowded video content, you need to first understand the target behavior or the consumers that you want to target. Some aspects that you need to know include:
  • What videos do they like?
  • Do they prefer videos that can be heard even without sound, or should they speak?
  • How long is the ideal content for them to consume?

You need to do some trial and error to find a suitable formula. So, make sure that you diligently monitor the performance of the videos you make, and often experiment with fresh video ideas.

Tip:
Take advantage of the live streaming feature! One of the "problems" of social media users that you can make a profit is fear of missing out or fear of missing information. Invite them to feel exclusive and be the first to exist in the activities that you do.

For example, by creating a new product unboxing video, question and answer session, launching a service, or other event involving your brand. Also involve them to interact, for example by opinion or asking in the comments column. Don't forget, try to have good quality videos and interesting content.